The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

A full service digital marketing agency Our team develops effective content strategies for forward thinking companies. We have a proven track record in increasing search engine rankings.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments
  1. Pingback: ivermectin generic

  2. Pingback: cialis tadalafil buy online

  3. Pingback: what is tadalafil used for

  4. Pingback: female viagra sale in singapore

  5. Pingback: ivermectin 50mg/ml

  6. Pingback: stromectol 15 mg

  7. Pingback: sex historie

  8. Pingback: purchase peptides tadalafil

  9. Pingback: bupropion xl pharmacy

  10. Pingback: levitra cheapest online

  11. Pingback: buy sildenafil online

  12. Pingback: child porn

  13. Pingback: child porn

  14. Pingback: child porn

  15. Pingback: grandpashabet

  16. Pingback: 300 mg venlafaxine reviews

  17. Pingback: repaglinide other names

  18. Pingback: synthroid ranges

  19. Pingback: sitagliptin 100 mg uses in hindi

  20. Pingback: actos rosiglitazone

  21. Pingback: spironolactone uses for hair loss

  22. Pingback: ivermectin ebay

  23. Pingback: porn

  24. Pingback: what is the drug robaxin

  25. Pingback: remeron vs trazodone

  26. Pingback: protonix for acid reflux

  27. Pingback: diltiazem and metoprolol together

  28. Pingback: why am i gaining weight on effexor

  29. Pingback: meritking

  30. Pingback: can you take celexa while pregnant

  31. Pingback: celebrex 200mg

  32. Pingback: celecoxib reviews

  33. Pingback: amitriptyline pregnancy

  34. Pingback: azathioprine and allopurinol

  35. Pingback: how to deal with augmentin side effects

  36. Pingback: ezetimibe picture

  37. Pingback: citalopram vs escitaloprám

  38. Pingback: porno izle

  39. Pingback: can you take bactrim for a sinus infection

  40. Pingback: bactrim headache

  41. Pingback: porn

  42. Pingback: child porn

  43. Pingback: porno izle

  44. Pingback: porn

  45. Pingback: is duloxetine a good pain killer?

  46. Pingback: cymbalta dosages

  47. Pingback: gabapentin nucynta

  48. Pingback: lexapro and zoloft together

  49. Pingback: escitalopram off label uses

  50. Pingback: what is semaglutide injection

  51. Pingback: gaining weight on semaglutide

  52. Pingback: my rybelsus cost

  53. Pingback: codeine metformin

  54. Pingback: clonazepam lisinopril

  55. Pingback: furosemide sulfonamides

  56. Pingback: nolvadex drops

  57. Pingback: valtrex niereninsuffizienz

  58. Pingback: what does pregabalin do to the body?

  59. Pingback: bactrim nares

  60. Pingback: metronidazole hatóanyag

  61. Pingback: insufflated neurontin

  62. Pingback: cheapest tadalafil tablets

  63. Pingback: cialis 20mg coupon

  64. Pingback: can a person buy tadalafil

  65. Pingback: centurion laboratories tadalafil review

  66. Pingback: buy viagra uk

  67. Pingback: buy viagra 50mg

  68. Pingback: sales viagra

  69. Pingback: viagra over the counter australia

  70. Pingback: price for viagra 100mg

  71. Pingback: seldenafil

  72. Pingback: avandia specialty pharmacy

  73. Pingback: best price on cialis

  74. Pingback: cialis patent expiration date

  75. Pingback: viagra 25 mg daily

  76. Pingback: cialis indications

  77. Pingback: best prices for viagra in canada

  78. Pingback: online pharmacy viagra south africa

  79. Pingback: florida pharmacy oxycodone

  80. Pingback: cialis 5mg coupon

  81. Pingback: side effects of cialis and grapefruits

  82. Pingback: generic viagra for women

  83. Pingback: best pharmacy prices for viagra

  84. Pingback: buy viagra canada fast shipping

  85. Pingback: viagra cheapest pharmacy

  86. Pingback: how to make cialis at home

  87. Pingback: tadalafil from canada

  88. Pingback: purchase viagra online without prescription

  89. Pingback: buy liquid tadalafil online

  90. Pingback: tadalafil