The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

A full service digital marketing agency Our team develops effective content strategies for forward thinking companies. We have a proven track record in increasing search engine rankings.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Learn more about us

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Contact now

Subscribe to our newsletter!

More from our blog

See all posts

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of…
Continue reading

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How…
Continue reading

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the…
Continue reading

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to…
Continue reading

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to…
Continue reading

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound…
Continue reading
Prev. Post
All Posts
Next Post
No Comments

  1. Pingback: how long does it take for sildenafil to take effect

  2. Pingback: difference between viagra and sildenafil

  3. Pingback: what is sildenafil citrate

  4. Pingback: is tadalafil the same as cialis

  5. Pingback: does viagra make you horny

  6. Pingback: simdi ananı sıktım senin

  7. Pingback: child porn

  8. Pingback: porn

  9. Pingback: porn

  10. Pingback: porn

  11. Pingback: porn

  12. Pingback: porn

  13. Pingback: child porn

  14. Pingback: child porn

  15. Pingback: child porn

  16. Pingback: child porn

  17. Pingback: cristiano ronaldo skills

  18. Pingback: football skills

  19. Pingback: internet sitesi kurma

  20. Pingback: Buy instagram followers

  21. Pingback: Konya Seo Uzmanı

  22. Pingback: find location by phone number

  23. Pingback: spam

  24. Pingback: porn

  25. Pingback: porn

  26. Pingback: child porn

  27. Pingback: spam

  28. Pingback: meritking

  29. Pingback: meritking

  30. Pingback: meritking

  31. Pingback: porn

  32. Pingback: porn

  33. Pingback: porn

  34. Pingback: child porn

  35. Pingback: iporn

  36. Pingback: child porn

  37. Pingback: porn

  38. Pingback: child porn

  39. Pingback: porn

  40. Pingback: spam

  41. Pingback: sex

  42. Pingback: child porn

  43. Pingback: anal porno

  44. Pingback: hardcore porn

  45. Pingback: sex historie

  46. Pingback: porn

  47. Pingback: sex

  48. Pingback: child porn

  49. Pingback: porn

  50. Pingback: child porn

  51. Pingback: child porn

  52. Pingback: child porn

  53. Pingback: Cocuk pornosu

  54. Pingback: porn

  55. Pingback: best time to take metformin 500 mg once a day

  56. Pingback: lisinopril lawsuit

  57. Pingback: fish augmentin

  58. Pingback: order nolvadex

  59. Pingback: difference between valacyclovir and acyclovir

  60. Pingback: child porn

  61. Pingback: child porn

  62. Pingback: ananın amı

  63. Pingback: animal porn

  64. Pingback: ivermectin generic

  65. Pingback: cialis tadalafil buy online

  66. Pingback: what is tadalafil used for

  67. Pingback: female viagra sale in singapore

  68. Pingback: ivermectin 50mg/ml

  69. Pingback: stromectol 15 mg

  70. Pingback: sex historie

  71. Pingback: purchase peptides tadalafil

  72. Pingback: bupropion xl pharmacy

  73. Pingback: levitra cheapest online

  74. Pingback: buy sildenafil online

  75. Pingback: child porn

  76. Pingback: child porn

  77. Pingback: child porn

  78. Pingback: grandpashabet

  79. Pingback: 300 mg venlafaxine reviews

  80. Pingback: repaglinide other names

  81. Pingback: synthroid ranges

  82. Pingback: sitagliptin 100 mg uses in hindi

  83. Pingback: actos rosiglitazone

  84. Pingback: spironolactone uses for hair loss

  85. Pingback: ivermectin ebay

  86. Pingback: porn

  87. Pingback: what is the drug robaxin

  88. Pingback: remeron vs trazodone

  89. Pingback: protonix for acid reflux

  90. Pingback: diltiazem and metoprolol together

  91. Pingback: why am i gaining weight on effexor

  92. Pingback: meritking

  93. Pingback: can you take celexa while pregnant

  94. Pingback: celebrex 200mg

  95. Pingback: celecoxib reviews

  96. Pingback: amitriptyline pregnancy

  97. Pingback: azathioprine and allopurinol

  98. Pingback: how to deal with augmentin side effects

  99. Pingback: ezetimibe picture

  100. Pingback: citalopram vs escitaloprám

  101. Pingback: porno izle

  102. Pingback: can you take bactrim for a sinus infection

  103. Pingback: bactrim headache

  104. Pingback: porn

  105. Pingback: child porn

  106. Pingback: porno izle

  107. Pingback: porn

  108. Pingback: is duloxetine a good pain killer?

  109. Pingback: cymbalta dosages

  110. Pingback: gabapentin nucynta

  111. Pingback: lexapro and zoloft together

  112. Pingback: escitalopram off label uses

  113. Pingback: what is semaglutide injection

  114. Pingback: gaining weight on semaglutide

  115. Pingback: my rybelsus cost

  116. Pingback: codeine metformin

  117. Pingback: clonazepam lisinopril

  118. Pingback: furosemide sulfonamides

  119. Pingback: nolvadex drops

  120. Pingback: valtrex niereninsuffizienz

  121. Pingback: what does pregabalin do to the body?

  122. Pingback: bactrim nares

  123. Pingback: metronidazole hatóanyag

  124. Pingback: insufflated neurontin

  125. Pingback: cheapest tadalafil tablets

  126. Pingback: cialis 20mg coupon

  127. Pingback: can a person buy tadalafil

  128. Pingback: centurion laboratories tadalafil review

  129. Pingback: buy viagra uk

  130. Pingback: buy viagra 50mg

  131. Pingback: sales viagra

  132. Pingback: viagra over the counter australia

  133. Pingback: price for viagra 100mg

  134. Pingback: seldenafil

  135. Pingback: avandia specialty pharmacy

  136. Pingback: best price on cialis

  137. Pingback: cialis patent expiration date

  138. Pingback: viagra 25 mg daily

  139. Pingback: cialis indications

  140. Pingback: best prices for viagra in canada

  141. Pingback: online pharmacy viagra south africa

  142. Pingback: florida pharmacy oxycodone

  143. Pingback: cialis 5mg coupon

  144. Pingback: side effects of cialis and grapefruits

  145. Pingback: generic viagra for women

  146. Pingback: best pharmacy prices for viagra

  147. Pingback: buy viagra canada fast shipping

  148. Pingback: viagra cheapest pharmacy

  149. Pingback: how to make cialis at home

  150. Pingback: tadalafil from canada

  151. Pingback: purchase viagra online without prescription

  152. Pingback: buy liquid tadalafil online

  153. Pingback: tadalafil